The European Clothing Action Plan (ECAP), a new project led by UK-based Waste and Resources Action Programme (WRAP), a charity limited company, is about embedding a circular economy approach for the clothing sector. Furthermore, it aims to increase environmental and economic benefits by reducing the carbon, water and waste footprints of clothing in the European Union – and hereafter also in Asia.
To reduce clothing waste, the 3.6 million Euro EU Life funded pilot project, will work with brands, retailers, manufacturers, reuse and recycling organizations, charities and consumers to:
- design and specify products for longer life and closed loop production
- ensure that less clothing goes to incineration and landfill
- encourage consumers to buy less clothing and use it for longer
- improve innovation in resource-efficient design and service models to encourage business growth in the sector.
As reported, the three year project, which runs until March 2019 involves WRAP working in partnership with Made-By (a Dutch not-for-profit organization, acting to improve environmental and social conditions within the fashion industry), Rijkswaterstaat (part of the Dutch ministry of Infrastructure and the Environment), Danish Fashion Institute and British LWARB (London Waste & Recycling Board) to divert over 90 thousand tons per year of clothing waste from landfill and incineration across Europe. To achieve this, ECAP, which is based on the principles of WRAP’s Sustainable Clothing Action Plan (SCAP) in the UK, will ask signatories to the agreement to measure success against a set of ambitious targets.
The initial countries that ECAP will be active in are Denmark, Finland, Germany, Italy, Netherlands, Norway, Poland, Romania, Spain, Sweden, UK, and there are further plans to expand into other countries in Europe and Asia.
Photo: Reinhard Weikert / abfallbild.de