Circular Economy for Paper: Better Design and Management Guidelines

There is a new publication on paper recycling, compiled in collaboration with the European paper industry.

The Confederation of European Paper Industries (CEPI) was invited to collaborate with the World Economic Forum, the Ellen MacArthur Foundation and the McKinsey Center for Business and Environment on Circular Economy to produce a white paper with guidelines on design and management for circularity. “The new publication provides essential guidance to all actors in the supply chain through simple eco-design rules for paper products, without limiting innovation and the introduction of new techniques,” the organization regrouping the European pulp and paper industry reported.

wefAlthough highly recyclable, paper is usually converted by industries that add chemicals to it through printing inks and other auxiliary materials. This can lead to problems in subsequent circular chains, as these chemicals cannot easily be removed from the paper before re-entering the mill. Furthermore, the already highly-optimized recycling process cannot follow the speed of the evolution of inks and toners.

The publication summarizes the key choices to be made by direct (printers, papermakers, collectors) and indirect (such as local authorities, ink producers, equipment manufacturers) stakeholders. More specifically, it identifies the choices that can influence businesses ordering a fiber-based product – printed paper, packaging or other.

The publication is a product of the three pilots under Project MainStream, the cooperation between the World Economic Forum, the Ellen MacArthur Foundation and the McKinsey Center for Business and Environment, seeking to remove bottlenecks in the large-scale transitioning to the circular economy.

You can view the publication at http://bit.ly/1T7vLVb and download it at http://bit.ly/1QqTqdt.

Photo: O. Kürth

GR32016