Enviro Receives EU Trademark Approval

The Swedish company Scandinavian Enviro Systems AB has received approval of the brand EnviroCB by the EU’s intellectual property authority EUIPO.

As a valid EU trademark, the brand is protected in all 28 EU countries. According to the Swedish firm, “Enviro is so far the only company in the world we know of that supplies recycled carbon black to the automotive industry’s premium segment”. A registered trademark would streamline the process to establish its carbon black as a sustainable and profitable alternative to virgin carbon black in other industries and markets.

With the registered trademark
EnviroCB, the provider can now create a market standard for the already commercially used and recycled carbon black. “This brand increases market awareness of the product and will be a good tool selling our recycled carbon black on a larger scale and on new markets. It also makes it easier to see how valuable it can be to invest in tire waste,” says Thomas Sörensson, CEO of Scandinavian Enviro Systems AB. Besides having a standardized quality brand for the carbon black to meet customer and market demands, the EU trademark also expands the company’s portfolio of intellectual property assets.