USA: Reju Cooperates with Charitable Organization in Textiles Recycling
Reju, the textile-to-textile regeneration company based in France, had announced in January that it had selected the site for its first US-based industrial facility. This future Regeneration Hub will be in Rochester, New York, reinforcing the company’s commitment to adopting a circular textile system across key regions worldwide.
According to the information, the Reju site spans 18.9 acres on Eastman Business Park and has ambitions to regenerate the equivalent of 300 million articles annually that would otherwise end up as textile waste. It is planned to produce rBHET that will then be repolymerized into Reju PET.
Local partnerships
The site selection would also provide opportunities for diversifying and near-shoring manufacturing. The project remains subject to a final investment decision by the board of Technip Energies, Reju’s parent company. In February, Reju and the American charitable organization Goodwill of the Finger Lakes celebrated “Rochester’s growing leadership in textile circularity, highlighting how local partnerships are helping keep textiles in use, reduce waste, and create long-term economic and environmental value”.
As underlined, the partners are strengthening efforts to keep more textiles in productive use, prioritizing donation and reuse, improving diversion of nonwearable textiles, and enabling next-generation textile-to-textile regeneration as the system scales.
reju.com, goodwillfingerlakes.org
(Published in GLOBAL RECYCLING Magazine 1/2026, Page 19, Photo: Goodwill of the Finger Lakes/PRNewswire)
