ISRI Launches New Member Category: The Brands Leadership Council
According to the USA-based Institute of Scrap Recycling Industries (ISRI), this recently formed council provides a win-win connection between recyclers and global brand companies.
The Brands Leadership Council was established in February this year. It aims at providing “a forum for leading consumer brands to connect with recyclers in a collaborative forum aimed to address challenges in the recycling supply chain,” ISRI emphasized. The inaugural members are Starbucks, Keurig Dr Pepper, McDonald’s, Unilever, and Colgate-Palmolive. “Bringing together brands and recyclers will help ensure products are designed with recyclability in mind, as well as provide a platform for collaboration on corporate sustainability goals, public outreach, global markets, and beyond,” ISRI President Robin Wiener commented. The organization – that represents 1,300 companies in the USA – were excited “to welcome brands into our membership and we look forward to their contributions”.
(Published in GLOBAL RECYCLING Magazine 1/2022, Page 5, Photo: O. Kürth)
