McCloskey International Limited / McCloskey Environmental (MCE): New Brand Identity – Proven Quality

McCloskey International, a globally active manufacturer of industrial machinery, unveiled a new brand identity focused on recycling and environmental solutions.

The company, founded in 1985, is recognized as a leading provider of crushers, vibrating screeners, trommels, and stacking conveyors for use in infrastructure projects, mining sectors, waste management and recycling industries. To date it has assisted in diverting millions of tons of waste from landfills. Now, the firm intends to further expand its expertise under a new brand entity – “McCloskey Environmental (MCE)”.

What goals does McCloskey pursue with the new brand name of its business unit?
For a number of years our dealers and customers have had a requirement for recycling and organic processing materials. With the new McCloskey environmental brand we intend to diversify the McCloskey product offering and fulfill that need. Waste processing is evolving right across the globe, as we all become more conscious of how much waste we produce and how that waste can be recycled.

The drive is very much towards smarter waste processing solutions and at McCloskey Environmental that is what we aim to bring to market.

Does the new brand identity also lead to new solutions for the recycling sector?
The McCloskey Environmental brand mission statement is “Building smarter machines to help minimize the worlds waste”. Our focus is to be innovative with the solutions we bring to market; innovative in terms of machine efficiency and performance, while also looking at how we power our machines.

Electrification is a key focus for us as we try to find alternate power solutions to the traditional diesel hydraulic, which has been the industry standard for mobile machinery for a number of years. We will offer electric hydraulic power for products we bring to market.

Do you also consider partnering with other companies to provide holistic solutions?
This is something we have been actively pursuing over the past number of months, and we have been very fortunate to find a number of very strong partners with extensive industry experience and a reputation of high performance. McCloskey Environmental will of course look towards further cooperation with companies whose values and goals align with that of our own brand.

McCloskey has developed significantly in recent years. In how many countries do you currently offer your machines and services?
The formation of McCloskey Environmental is part of a wider expansion strategy within McCloskey to diversify its product offering and to obtain greater market share right across the globe. McCloskey products are offered globally across all geographies, supported by aftermarket parts hubs located strategically within regions.

Which machine highlights from McCloskey can visitors expect at IFAT 2022?
On stand FGL 811/22 at IFAT 2022 we will be showcasing our new ESS-300, a slow speed, single shaft, primary shredder that can also be used in a secondary application with the installation of screens under the cutting chamber. In addition to that we will have a very strong marketing presence with information around the products we are offering. We would urge everyone to come visit us and discover what McCloskey Environmental has planned for the future

www.mccloskeyenvironmental.com

(Published in GLOBAL RECYCLING Magazine 1/2022, Page 21, Advertorial, Photo: McCloskey)