Wacker Neuson: Creating Added Value for the Customers
The Wacker Neuson Group, a global manufacturer of light and compact equipment for many industries, has expanded its digital strategy to develop new business models.
The management is convinced that technologies such as the Internet of Things (IoT) are being used in the group to offer customers in the construction and agricultural industries solutions that deliver real added value.
“We use digital technologies strategically to make our customers’ day-to-day work easier and more efficient,” Alexander Greschner, Chief Sales Officer of the Wacker Neuson Group, was quoted. “In order to be able to offer the best solution for our customers, we have positioned ourselves in such a way that we can develop and operate digital products based on our own IoT backend. We have built up the relevant expertise in-house. In addition, we work with partners who are established on the market and can quickly develop suitable solutions together with us.”
As underlined, an important partner is Trackunit, who has been supporting the group for several years in offering EquipCare, the customer-focused fleet and data management platform. “The cooperation has now been extended for another five years. In this context, the Wacker Neuson Group is using Trackunit’s Kin technology for the first time to integrate non-powered equipment and attachments into the ecosystem via Bluetooth and gain a better overview of their usage.”
OneStop Pro, also an important partner, helps the manufacturer develop additional solutions for its digital product portfolio, connecting with customers more directly and thus responding even more flexibly to market needs. “One of the first integrated products is the cloud-based EquipCare Pro software solution. It enables the management, scheduling and evaluation of all machines, equipment and bulk items, regardless of manufacturer or brand. EquipCare Pro helps customers to significantly increase the productivity of their machinery.” These advancements would represent only a portion of the Wacker Neuson Group’s ongoing commitment to digital development.
The German-based group is a global producer of high-quality light and compact equipment. As reported, it is “the partner of choice across a broad spectrum of industries, serving in particular customers in the construction, gardening and landscaping, agricultural, municipal, recycling, rail transport and manufacturing sectors”. The product brands Wacker Neuson, Kramer and Weidemann belong to the Wacker Neuson Group.
(Published in GLOBAL RECYCLING Magazine 2/2024, Page 33, Photo: Wacker Neuson Group)
