RE&UP Partners with Madewell and ISKO on Textile-to-Textile Denim Capsule

According to RE&UP Recycling Technologies, the Netherlands-based firm is accelerating the shift toward a closed-loop textile economy through the mentioned strategic collaboration with American denim brand Madewell and global fabric manufacturer ISKO.

By transforming approximately 20,000 pairs of post-consumer jeans into high-quality recycled feedstock for a textile-to-textile recycled denim capsule, the circular tech company would be demonstrating the commercial readiness of circular systems for the denim sector. RE&UP’s recycling technology would allow pre-loved garments to be deconstructed and re-engineered into Next-Gen Cotton and Polyester fibers that meet the durability and aesthetic requirements of the premium denim market.

As underlined, the challenge of post-consumer denim lies in its complexity and varied mechanical history. RE&UP’s proprietary process would solve this by providing a feedstock-agnostic capacity, capable of handling diverse polycotton blends and turning them into a “raw canvas” for new production. The resulting fibers were provided to ISKO, where they were engineered into Global Recycled Standard (GRS) certified fabrics that maintain the stretch, strength, and comfort required by modern consumers.

Madewell was established in 2006 and is known for its premium denim and commitment to responsibly sourced materials and sustainable practices. “As the first brand to offer year-round denim recycling through Cotton’s Blue Jeans Go Green program, Madewell has operated its denim trade-in initiative for more than a decade, giving worn denim a new life and collecting and recycling over two million pairs of jeans,” the information said.

The collection was launched on April 8, 2026 and will be available to shop on Madewell.com.

reandup.com
iskodenim.com
madewell.com/de/womens/labels-we-love/reup-isko/

(Published in GLOBAL RECYCLING Magazine 2/2026, Page 8)