Pirelli North America Launched Closed-Loop Tire Recycling Initiative
The project, in collaboration with Bolder Industries and located in Rome (Georgia), has been recognized with the Tire Recycling Foundation’s Value Chain Collaboration Award.
As reported, the initiative focuses on the recovery of scrap tires generated during the manufacturing process in North America. “These materials are collected and processed by Bolder Industries using pyrolysis technology to produce ISCC PLUS-certified BolderBlack recovered carbon black (rCB), which Pirelli then reuses in the North America production of new tires.”
The project will be part of a broader Pirelli plan “that will also involve additional facilities, with the objective of creating industrial ecosystems capable of valorizing waste by producing recovered materials to be reintegrated into tire manufacturing across the Group’s production network.” In this particular case, BolderBlack is to partially replace virgin carbon black in production, contributing to a more efficient use of resources.
(Published in GLOBAL RECYCLING Magazine 2/2026, Page 5)
