The Coca-Cola Company Announced New Global Vision

The Coca-Cola Company has announced that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100 percent of its packaging by 2030.

“This goal is the centerpiece of the company’s new packaging vision for a World Without Waste, which the Coca-Cola system intends to back with a multi-year investment that includes ongoing work to make packaging 100 percent recyclable,” a press release in January informed. The American company and its bottling partners are pursuing several key goals. By 2030, for every bottle or can the Coca-Cola system sells globally, “we aim to help take one back so it has more than one life. The company is investing its marketing dollars and skills behind this 100 percent collection goal to help people understand what, how and where to recycle. We will support collection of packaging across the industry, including bottles and cans from other companies. The Coca-Cola system will work with local communities, industry partners, our customers, and consumers to help address issues like packaging litter and marine debris.”

To achieve its collection goal, the company “is continuing to work toward making all of its packaging 100 percent recyclable globally. The company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container. By 2030, the Coca-Cola system also aims to make bottles with an average of 50 percent recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the Company’s packaging is recyclable.”

The beverage producer “will work to achieve these goals with the help of several global partners: the Ellen MacArthur Foundation’s New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance).” It intends also to launch efforts with new partners at the regional and local level and plans to work with its key customers to help motivate consumers to recycle more packaging.

Photo: pixabay

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