More Recycling in São Paulo

The manufacturer of household cleaning supplies and other consumer chemicals, SC Johnson, collaborates with reverse logistics startup Molécoola to sponsor recycling centers in São Paulo (Brazil). According to the information, consumers can return empty products from any of SC Johnson’s brands at any of Molécoola’s locations and earn points that can be redeemed using app technology for goods and services. “The points can also be used for charitable donations to communities in São Paulo”, the multinational company emphasized.

As reported, Molécoola stores collect a broad range of recyclable materials including aerosol cans, beverage cans, paper, cardboard, chipboard, plastic, electronics, and cooking oil. Since first partnering with SC Johnson in November 2018, it has collected more than 360 tons of recyclable materials until the end of October 2019.

With more than 25 million tons of recyclable solid waste discarded per year in Brazil according to Brazilian Association of Companies for Public Cleaning and Special Residues Management (ABRELP), “this partnership is designed to help reduce the amount of waste entering landfills by incentivizing people to recycle”, SC Johnson underlined. Molécoola would help to build a circular economy to expand the current recycling level in Brazil of approximately three million tons per year (2017 Report on Urban Solid Waste Management by the National System of Sanitation Information – Ministry of Regional Development) through its one-stop-drop solution that collects a variety of post-consumer materials. “This new recycling chain effectively consolidates recyclables, enables the sale of materials directly to recyclers and is 100 percent traceable via its unique system that works on smartphone devices.” From minimizing waste to using renewable energy to fighting deforestation, SC Johnson has – by its own account – a long legacy of acting to protect the environment. “At the close of 2018/19, 100 percent of SC Johnson factories sent zero manufacturing waste to landfill, including the plant in Manaus, Brazil.” The company also conducts an aerosol recycling program in São Paulo, “where it works alongside waste collection cooperatives, enabling more than 1,800 waste collectors and 95 additional workers to become involved in the recycling process while also bringing a positive social impact to the community”.

www.scjohnson.com
www.molecoola.eco/lojas

(GR12020, Page 19, Photo: Marcos Mark / Pixabay)