On-Demand Recycling Services for Hard-to-Recycle Materials

Rubicon, a software platform that provides smart waste and recycling solutions to businesses and governments worldwide, has launched the new service “RubiconMarketplace” powered by specialty recycling solutions company g2 Revolution.

In this way, independent businesses and residential customers were enabled to divert hard-to-recycle items such as aerosol cans, plastic bags, light bulbs, personal protective equipment (PPE), and batteries away from landfills and into recycling streams, a press release said. The new marketplace is managed in partnership with g2 Revolution. The USA-based recycling company develops sustainable “Second Life” solutions that help reduce waste through reuse, recycling, or recovery of usable ingredients to make or substitute for new products. “Every pound of material that is recycled is a pound that does not go to incineration, deep well injection, or to a landfill,” Rubicon emphasized. “In turn, this process of diversion protects the environment, saves money, and helps businesses meet environmental compliance requirements.”


(Published in GLOBAL RECYCLING Magazine 3/2021, Page 15, Photo: Reinhard Weikert / abfallbild.de)